Notes from a developer learning marketing.
I’m documenting everything I learn as I add digital marketing to my developer skill set — what works, what doesn’t, and what I wish someone had told me earlier.
What I write about
The intersection of software development and digital marketing — with a focus on the technical stuff most marketers skip.
Technical SEO
Crawling, indexing, Core Web Vitals, structured data — the parts that require actual development knowledge.
Analytics & Tracking
GA4 setup, event tracking, Looker Studio dashboards, and making sense of your data.
Site Performance
LCP, INP, CLS — how to actually fix Core Web Vitals instead of just reading about them.
AI & Automation
Building marketing workflows with code — content pipelines, data tools, and custom integrations.
Paid Ads
Google Ads and Meta Ads from a developer’s perspective — tracking, attribution, and what the numbers actually mean.
Build in Public
My journey building alexbuildsonline.com — what I’m learning, what I’m building, and what’s working.
Articles
What I’m working on — published articles have a green badge.